Deep Info™ Digital DIIPs
Deep Info™ Analog DIIPs
Deep Info Wealth™
In today’s world, your best potential customers are on their smartphones and computers all day, interacting with all types of info and people. So, until they actually get to know you and your staff, the only way they find, see, understand, and form strong opinions about you and your company is through your Deep Info™, which is the totality of info accessible on you and your company. Thus, interaction with some piece of your Deep Info™ is the sole reason for consumers’ positive or negative belief in your company, your brand, you, your team and the quality of the work you do. The same goes for your key competitors and how your potential customers compare you to them. Do you get it? You must win the Deep Info™ matchup to win in the marketplace. If you create better Deep Info™ than your competitors and get it found more often by the best potential customers, you’ll win more often. If not, you’ll lose more often.
The Totality of Info Accessible
“Totality” feels like a big word to me. Really big! All encompassing. Everything. That’s right, yes, its everything that can be accessed about you and your company in both our digital and analog world. This is not about inaccessible info that only possibly a government or big channel vendor has and tells you they keep it private, passwords, etc.